At the beginning of what promises to be a remarkable professional career, Matty Ahern is emerging as one of Australian bull riding's most exciting young talents. The rookie enters the season with the opportunity to become the first newcomer to claim the Australian Open Men's Bull Riding title, a milestone that would mark a significant moment for the sport.
We caught up with Matty at the 2026 Nebo rodeo where he reflects on the discipline, sacrifice and resilience required to compete at the highest level. He speaks candidly about the physical and mental demands of bull riding, the risks that come with stepping into the arena, and the determination that continues to drive his pursuit of success.
From his early introduction to rodeo through to competing on Australia's biggest stages, Ahern's story offers an insight into the commitment behind one of the country's toughest sports and the next generation of athletes helping shape its future.
We are also proud to announce our principal sponsorship of Matty for the 2026–27 season. Supporting emerging Australian talent is something we value deeply, and we look forward to following his journey as he continues to pursue one of the sport's highest honours.